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Bachelor of Business Administration in e-Business

e-Business (electronic Business) optimizes the application of information and communication technology as a tool to increase business competitiveness. In the rapidly evolving technological environment, business is going beyond traditional static websites, creating a growing need to harness online intelligent enterprise-wide information systems, supported by smart mobile technology. Such technologies can transform operational effectiveness across marketing and sales, production, logistics, purchasing and accounting, and address dynamic customer and vendor needs, whilst promoting competitive advantage.

e-Business students will learn how these technologies are used to address a range of business challenges. You will have access to CUD’s unique business simulation laboratory, where you will have the opportunity to apply your theoretical learning through an Enterprise Resource Planning (ERP) application system such as SAP. This will give you an authentic insight into business processes that will provide you with a head start when pursuing employment upon graduation.