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Creative Writing for Marketing MSc

Our Creative Writing and Marketing MSc degree is the only postgraduate course in the UK to offer a fusion of these two exciting disciplines. It includes a range of specialist modules, specialist dissertation project, as well as the opportunity for tailored workplace experience.

The course is designed to equip students with both a broad range of advanced creative writing skills and contemporary marketing principles and theories that are grounded in academic research and real-world practice. Taught by experts in the field, modules will focus on key areas of Creative Writing for Marketing to prepare students for a career in Marketing and the Creative Industries, including marketing communications, creative copywriting, social media, and creativity and AI. Students will also have the opportunity to develop their core creative writing skills through a module specifically tailored for this programme.

This degree offers students the opportunity to develop key vocational and creative skills, as well as systematic and critical thinking, and expertise that will enable them to generate, implement, and evaluate marketing and branding activities with enhanced creativity, imagination, and flair. The course will appeal to those with a creative writing or marketing background (academic or professional) who are interested in utilising an aptitude, passion or interest in creative writing disciplines in a broader marketing environment.