MSc Digital Marketing
The evolution of the internet and the way technology is forever revolutionising the way products and services are consumed in both their ideology and their functionality has fundamentally changed the strategies and tactics used within marketing. The connected consumer is the new norm where people constantly split their attention between devices and the world around them. Human attention is now at a premium as advertisements vie for visibility in a landscape populated by an expanse of everyday people passing on their own ideas and persuading others to think the same way. Building and growing a brand is not just a challenge of visibility, it is also creating something that resonates with the consumer.
Digital marketing is a component of marketing that applies digital mediums to realise marketing goals. The fundamental shift in consumption habits has expanded the ways marketers can understand consumer behaviour and they ways in which they can reach customers and build relationships. The strategies and tactics used within digital marketing is always changing and evolving with the advent of new technologies and the impact they have on consumer behaviour and consumption habits.
The role of the digital marketer is diverse. They develop, implement, and manage digital marketing campaigns which play a major role in enhancing brand awareness. They harness different digital mediums for advertising and build relationships with customers digitally while evaluating their campaigns using analytics and metrics. The skills required to enter the marketing industry are specialist where in many instances, the digital marketer is expected to be proficient at them all.
MSc Digital Marketing is a specialist programme designed for graduates wanting to practice digital marketing and move into future leadership roles. It has been developed to meet the needs of employers seeking candidates with digital marketing skills that add immediate value to both the workplace and to your own entrepreneurial activities.
Campus Information
Brayford Pool campus
Our stunning Brayford Pool campus is situated in the city centre with academic buildings, accommodation, shops, restaurants and cinema all within walking distance.
Intakes
- Jan
- Sep
Application Processing Time in Days: 30
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Our current vacancies are grouped together into categories below. Select your preferred sort order to see the vacancies in which you are interested. Click on the individual job links for further information about the post including the closing date (applications are accepted up to 23:59 hours) and to make an online application.
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Sort by Category | Sort by Area | Sort by Location
- Academic (4)
- Research (4)
- Technical (1)
- Full list of current opportunities (9)
If you can't find an opportunity at the moment use our email service to be alerted to opportunities in the future.
Applications from job seekers who require Tier 2 sponsorship to work in the UK are welcome and will be considered alongside all other applications. However, non-EEA candidates may not be appointed to a post if a suitably qualified, experienced and skilled EU/EEA candidate is available to take up the post as the University is unlikely, in these circumstances, to satisfy the Resident Labour Market Test. The UK Visas and Immigration, part of the 91麻豆精品 Office, requires employers to complete this test to show that no suitably qualified EEA or EU worker can fill the post.
For further information please visit the UK Visas and Immigration website.
PSW Opportunity
- 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
- 3 Years PSW is applicable after completing PhD level courses.
Admission Requirement / Eligibility Criteria
UK Bachelor's Degree Classification Equivalent Bachelor’s Degree Classification (India)
Upper Second Class Hons (2:1) 60% or CGPA 6.0
Lower Second Class Hons (2:2) 55% or CGPA 5.5
IELTS Academic/Online/One Skill Retake
- IELTS 6.0 overall
- Reading: minimum 5.5
- Listening: minimum 5.5
- Speaking: minimum 5.5
- Writing: minimum 5.5
79 overall
Reading: 18
Listening: 17
Speaking: 20
Writing: 20
IELTS 6.5 overall
- Reading: minimum 6.0
- Listening: minimum 6.0
- Speaking: minimum 6.0
- Writing: minimum 6.0
90 overall
Reading: 21
Listening: 20
Speaking: 22
Writing: 24
IELTS 7.0 overall
- Reading: minimum 6.5
- Listening: minimum 6.5
- Speaking: minimum 6.5
- Writing: minimum 6.5
100 overall
Reading: 24
Listening: 24
Speaking: 23
Writing: 27
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
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Total Tuition Fee:
18100 GBP
Average Cost of Living: 13632 GBP /year
Application Fee: N/A