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University of New England

Armidale, NSW, Australia

Bachelor of Digital Marketing

The landscape of marketing is changing at a rapid pace, creating a rising need for digital marketing professionals who can innovate and adapt to evolving market behaviours and new technologies. UNE's Bachelor of Digital Marketing will prepare you to embrace these opportunities, whether you envision yourself excelling in the workplace, launching as an entrepreneur, managing a small business, or overseeing large-scale enterprises.

Why study the Bachelor of Digital Marketing at UNE?
As consumers continue to spend more of their time in the online environment, professionals with the skills to produce high-quality online marketing campaigns are in high demand. When you study the Bachelor of Digital Marketing with UNE, you'll explore a broad spectrum of subjects to prepare you for real-world marketing, including social media marketing, search engine optimisation (SEO), content strategy, data analytics and artificial intelligence.

Upon graduation, you'll have the expertise to independently research, create impactful digital marketing campaigns and critically analyse the ever-changing online landscape. These skills are not only vital for a successful career but are also essential for ongoing learning and adaptation in the digital age.

Study with an industry leader in online lifelong learning. Our students consistently award us the highest 5-star ratings for Overall Experience and Student Support in The Good Universities Guide.

Campus Information

Armidale

Living in Armidale you will experience the best of both city and rural living. Enjoy a healthy and active lifestyle with access to shopping, gourmet food, top sporting facilities and cultural delights all for a fraction of the price you'd expect to pay in a major city. You can live in the heart of Armidale or experience the tranquility of New England on a rural property.

Sydney

UNE Sydney (formerly Parramatta FutureCampus) is an innovative learning hub providing students with access to student support, workshops, tutorial rooms, study areas, conferencing facilities, and online learning technologies.

Intakes

  • Feb
  • June
  • Oct

Application Processing Time in Days: 30

Application Process

More Information Required
10 Days
Possible interview call from Institution
10 Days
Provisional or Conditional Offer
10 Days
Visa process
30 Days

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

UNE's Bachelor of Digital Marketing equips you with adequate knowledge, skills, abilities and competencies in the key areas of social media and digital marketing analytics, digital content creation and business storytelling amongst others.  

You career pathway may include:  

Marketing manager
Digital marketing specialist
Digital marketing analyst
Digital marketer
Business analyst
Digital marketing consultant
Social media manager
Digital market researcher.
Other career information
As the online landscape continues to evolve, the need for digital marketing experts is expected to grow strongly. UNE’s Bachelor of Digital Marketing will ensure you are future-fit for the ongoing technical and cultural developments of this dynamic and exciting field.

PSW Opportunity

Post Study Work Steam Renames to Post Higher Education Work Steam.

  • Bachelor degree holders including honours can get upto 2 years of post study stay
  • Master by course work and extended (with a duration exceeding 2 years) can stay upto 2 years
  • Masters by research (with a duration exceeding 2 years) and PhD holder can stay upto 3 years
  • The Maximum eligible age to apply for PSW will be reduced to 35 years of age from 50 years of age for all applicants

Due to the Australian Indian Economic Cooperation and Trade Agreement signed by the 2 countries, according to which:

  • Indian students completing bachelor degree including honours can stay upto 2 years
  • Bachelor degree with First class honours in STEM including ICT can stay upto 3 years
  • Masters by coursework in extended researched (with a duration exceeding 2 years) can stay upto 3 years
  • PhD students can stay upto 4 years

Admission Requirement / Eligibility Criteria

For direct admission into undergraduate courses offered by UNE, you must have completed an educational qualification considered to be at least equivalent to completion of Year 12 in Australia.

India

Qualifications 

  • Applicants holding relevant Central Board of Secondary Education (CBSE) or Council for the Indian School Certificate Examinations (CISCE) Year 12 examination results
  • Applicants holding relevant Indian State Board of Education Board Year 12 examination results, other than PSEB and HSEB
  • Applicants holding relevant Punjab State Education Board (PSEB) and Haryana State Education Board (HSEB) Year 12 Examination 
  • Applications holding relevant National Institute of Open Schooling (NIOS) year 12 examination results
  • Applicants holding a relevant Indian post-Year 10, Year 12 equivalent 3-Year VET level Diploma results in a relevant stream

Standard Entry

  • Must have achieved a minimum average of 60% in their Best of 4 academic subjects in a relevant stream, including English if necessary (but not a local language), with an overall First Division (60%+).
  • Must have achieved a minimum average of 65% in their Best of 4 academic subjects in a relevant start, including English if necessary (but not a local language), with an overall First Division (60%+)
  • Must have achieved a minimum average of 70% in their Best of 4 academic subjects in a relevant stream, including English if necessary (but not local language), with an overall First Division (60%+)
  • Must have achieved a minimum average of 70% in their Best of 4 academic subjects in a relevant stream, including English if necessary (but not a local language), with an overall First Division (60%+),
  • Must have achieved an overall minimum average of 60% or First Division results

English language tests
UNE accepts students who have either:

An International English Language Testing System (IELTS) academic overall score of at least 6.0, with no sub-band less than 5.5.
A Test of English as a Foreign Language (TOEFL) score of at least 213 in the computer-based test OR at least 79 in the internet-based test. You must receive a rating of no less than 22 in the written component.
A Pearson Test of English Academic (PTE) minimum overall score of 57 with no skill less than 50.
To be eligible, you must have received your English language test score within two years of the date of application for admission to UNE.