Master of Arts (M.A.) in International Marketing Management
What makes a company globally successful? How can you identify emerging trends and transform them into innovative strategies? And how do you position products or services sustainably and competitively in global markets? With the International Marketing Management Master’s program, you will find answers to these questions and prepare yourself for a career in the global marketing environment. The Master’s degree program is aimed at holders of a first degree (Bachelor’s or Diploma) from both Germany and abroad.
Program Highlights:
- Practice-Oriented Learning: The courses combine scientifically grounded content with practical case studies, enabling you to apply and deepen your knowledge directly.
- International Network: Study in an intercultural environment with fellow students from around the world and build valuable connections for your professional future.
- English-Taught Courses: All modules are taught in English, ensuring you are well-prepared for the demands of international workplaces.
- Dual Degree with ESC Rennes: Take the opportunity to earn a dual degree and further enhance your international expertise.
Intakes
- March
- Oct
Application Processing Time in Days: 20
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Admission Requirement / Eligibility Criteria
Bachelor's or equivalent degree in Business Studies from an accredited university
At least 210 credit points. Applicants with 180 credits will be required to obtain the additional 30 credits, for example by completing a placement in the third semester (the programme will then last four semesters),
Evidence specifically of having completed undergraduate modules in Marketing, totalling at least 15 ECTS (European Credit Transfer and Accumulation System),
English language skills on a high B2 level proved by a standardised test, e.g. TOEFL (iBT minimum score 83), IELTS (minimum score 6.0), TOEIC Four Skills (minimum score 1200), PTE Academic (minimum score 67), Cambridge English Scale (minimum score 170), Oxford Test of English (minimum score 126), UNIcert II
If you have studied in the higher education system a minimum of two semesters entirely in English, this can be accepted as equivalent (please provide proof with your application). You do not need to provide further English certificates if you hold a GMAT.
Letter of motivation in English
Curriculum vitae in English
Helpful, but not required:
Proof of work experience in the field of studies if you have worked for at least one year (showing the content and period of employment)
A GMAT/ GMAT Focus with a score above 600 points; with a GMAT/GMAT Focus no extra English proof has to be submitted
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
-
Total Tuition Fee:
1065 EUR
Average Cost of Living: 10000 EUR /year
Application Fee: N/A