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Bachelor of Business (Advertising)

Highlights

• Develop skills in advertising, copywriting, media planning, advertising management, portfolio planning, and campaigns.
• Graduate eligible for membership of the Account Planning Group Australia, the Australasian Writers, and Art Directors Association and the Australian Direct Marketing Association.
• Prepares you for a career as an account executive, creative writer, media industry specialist, publishing professional, advertising strategist or research assistant
• You can also study this major as part of QUT's new Bachelor of Business - International degree, which includes one year of compulsory overseas studies.

Why choose this course?

QUT offered the first comprehensive advertising degree in Australia and it is still a leader in its approach to innovative advertising education. This real-world program covers all areas of advertising operation, including account management, planning, media, creative and digital. It connects strongly with the advertising industry on a local level and with the advertising discipline internationally.

In this course, you will learn about the theory and practice of advertising, develop the technical understanding to undertake market and audience research, and delve into the psychological habits of the consumer.

You will also develop tactical skills in the key professional areas of advertising copywriting and media planning. On a more strategic level, you will learn about creating advertising campaigns and managing client-agency relationships.

Studying advertising at QUT will equip you to begin a successful career in the creative and demanding world of advertising.