Diploma in Consumer Psychology
The Diploma provides you with insights and analysis of the key individual and group orientated factors that drive consumer consumption, addressing the question of why consumer behave as they do. You will dissect, analyse and debate theoretical perspectives and apply them to real world contemporary examples. The Diploma specifically aims to integrate the main changes in consumption in recent times and ties together emerging trends in buyer behaviour and marketing with existing traditional perspectives. Classes are designed to be interactive with a strong emphasis placed on application.
Intakes
- Sep
Application Processing Time in Days: 5
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Graduates can explore a career in psychology, specifically consumer psychology. They can work in the consumer research end of marketing materials design, assessing what might or might not have an impact on consumers or achieve the required response from consumers. The programme is also useful for those from a business background looking to move into the field of psychology.
Consumer Psychology is important in a number of sectors and industries, but more so in retail, luxury consumer products and in B2C businesses. Consumer Psychology is quickly becoming an emphasis in the digital world too, as User Design (UX and UI) is important for online user journeys, reduced friction during online purchasing, and enhancing a visitors journey.
Admission Requirement / Eligibility Criteria
- While it is helpful to have completed the Diploma in Psychology (or equivalent) or have marketing experience, these are not an absolute requirement. You should have a strong interest in people and consumers.
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- Course Type: Full Time
- Course Level: Short Courses and Summer Schools
- Duration: 02 Month 21 Days
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Total Tuition Fee:
1295 EUR
Average Cost of Living: 10500 EUR /year
Application Fee: N/A