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Bachelor's in Integrated Marketing Communication

Integrated marketing communication is a strategic communication discipline that draws together advertising, public relations and marketing. As an undergraduate in the IMC program, you will develop competencies in advertising, public relations, event planning, emerging communication technologies, community relations, visual communication and branding.

The integrated marketing communication major will prepare you for a career in advertising and at public relations agencies, consulting firms and in positions requiring strategic communication planning and strategy. The curriculum will provide you with a comprehensive understanding of marketing communication strategies, tactics and tools that help organizations effectively communicate with their target audience(s).

Along the way, you’ll delve into such topics as advertising, public relations, digital marketing, branding, media planning, sales promotion and event management and study such areas as consumer behavior, market research and data analysis, essential skills for developing effective marketing strategies.

Intakes

Application Processing Time in Days: 30

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

Explore career opportunities where you will be able to build a meaningful career, make an impact working alongside your neighbors, embrace our mission to improve the lives of others- to create a future everyone can share in. We are looking for problem-solvers who always think bigger- and whose ingenuity is driven by passion, compassion and empathy.

Duquesne University offers a comprehensive benefits package for eligible employees. Our benefits are designed to support overall well-being including: health, wellness, work-life balance, and planning for a successful career and future.

Generous time off
Maternity/Parental Leave
Retirement Planning
Choices for comprehensive medical insurance
Long-term disability coverage
Flexible spending accounts

PSW Opportunity

Post-Study Work visa or permit, allowing international students on F-1 visas to work in the US after completing their studies, typically through Optional Practical Training (OPT).

Eligibility:
To be eligible for OPT, students must have been enrolled full-time in a US educational institution for at least one academic year and be seeking work related to their major.

Duration:
Students can apply for up to 12 months of OPT, either before they finish their studies (pre-completion) or after graduation (post-completion).

STEM OPT:
Students in STEM (Science, Technology, Engineering, and Mathematics) fields can apply for an extended OPT period of up to 24 months.

Contact our PSA counselor for more information

Admission Requirement / Eligibility Criteria

India

You are required to send all of your university transcripts (grade reports) with your application. Each program evaluates your university performance differently, but most will require that you submit a GRE or GMAT score and a TOEFL score in some cases.

Students with the following minimum scores will begin full-time academic study upon arrival:

TOEFL 70
IELTS 6.0
Duolingo English Test 105 (only accepted for some academic programs)
PTE Academic 48 (only accepted for some academic programs)
A score of 540 or higher on the SAT Evidence-Based Reading and Writing section (only accepted for some academic programs)

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Duquesne University

Pittsburgh, Pennsylvania, United States