Public Relations and Strategic Communication, BA
Public Relations and Strategic Communication (PR) is a planned process that builds mutually beneficial relationships between organizations and their public. PR practitioners maintain a public image and manage reputations with consumers, employees, and stakeholders for businesses, nonprofit organizations, and high-profile individuals.
The Bachelor of Arts program in Public Relations and Strategic Communication is designed to equip students with the knowledge, attitudes, and skills expected of PR professionals in an increasingly diverse media and digitally-based field. The curriculum is founded in the liberal arts and incorporates a broad, working knowledge of issues that include traditional and online media, analytics, and business. Students learn to solve problems, think strategically, and communicate effectively by developing digital and social media, crisis communication, integrated branding, international media, online visual content, copywriting, and media relations. Students complete their degree with a capstone course in public relations campaigns and industry internships.
Candidates for graduation from The Lawrence Herbert School of Communication with the degree of Bachelor of Arts in Public Relations and Strategic Communication must fulfill the following requirements:
Intakes
- Jan
- Aug
Application Processing Time in Days: 30
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Hofstra University students enjoy excellent career prospects, largely due to its proximity to New York City, one of the world’s major business and cultural centers. This location gives students easy access to internships and entry-level positions in finance, technology, media, healthcare, and law. The university’s Career Center supports students with resume reviews, interview preparation, networking events, and career fairs. Strong relationships with local and national employers create opportunities for internships that frequently transition into permanent roles. Students in business, communications, and STEM fields benefit from programs aligned with in-demand industries. International students can take advantage of Curricular Practical Training (CPT) during their studies and Optional Practical Training (OPT) after graduation, with STEM students eligible for extended OPT. On-campus jobs and research assistantships provide additional practical experience. The university’s alumni network offers mentorship and guidance, helping graduates navigate job markets effectively. Hofstra alumni have secured positions with major corporations, startups, and leading organizations in New York and beyond. Overall, Hofstra equips students with both the skills and opportunities needed for successful careers.
PSW Opportunity
Post-Study Work visa or permit, allowing international students on F-1 visas to work in the US after completing their studies, typically through Optional Practical Training (OPT).
Eligibility:
To be eligible for OPT, students must have been enrolled full-time in a US educational institution for at least one academic year and be seeking work related to their major.
Duration:
Students can apply for up to 12 months of OPT, either before they finish their studies (pre-completion) or after graduation (post-completion).
STEM OPT:
Students in STEM (Science, Technology, Engineering, and Mathematics) fields can apply for an extended OPT period of up to 24 months.
Contact our PSA counselor for more information
Admission Requirement / Eligibility Criteria
English Language Proficiency: Demonstrate proficiency through one of the following:
- TOEFL iBT: Minimum score of 80
- IELTS: Minimum score of 6.5
- PTE Academic: Minimum score of 53
- Duolingo English Test: Minimum score of 120
- Completion of ELS 112
- Other recognized English proficiency tests and qualifications.
- Note: Some programs may have higher proficiency requirements.
- Standardized Test Scores (Optional):
- SAT or ACT scores are optional for admission.
- However, submitting these scores is required for consideration for merit-based scholarships.
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 04 Year
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Total Tuition Fee:
239840 USD
Average Cost of Living: 14000 USD /year
Application Fee: 75 USD