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MARKETING (BSC)

This innovative course will provide you with cutting-edge knowledge of contemporary marketing theory and practice, a strong grounding in established and emerging theories of marketing, and a firm grasp of specialist areas of marketing. The course features an unmatched breadth of core and option modules. The curriculum further enables you to gain appropriate introductory knowledge of general business principles, as well as core skills in fundamental business management. You will have the opportunity to interact with academics working at the frontiers of the marketing discipline, as well as practitioner-guest speakers with real-life insights. Such a knowledge base and skills set are highly valued by employers.

This programme attracts students from both the public and private sectors, including administrators, clerical workers and managers, as well as the self-employed. Because it is taught entirely by evening study, you are able to combine academic studies with your daytime commitments. Our students come from a wide range of backgrounds and with a wide range of experience, which creates a stimulating and supportive learning environment. Our tutorial/seminar sessions give you a chance to interact with your peers and to develop insights into analysing and interpreting a wide and varied subject matter.

We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.

This programme is also available for full-time evening study over three years.