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BA (Hons) Fashion Art Direction

There is an increased need to visually communicate fashion-based ideas. This requires a creative who has a clear appreciation of and experience in developing fashion concepts, understanding and dealing with the associated critical pathways and the practical means by which to communicate. On this course, you will be encouraged to critically evaluate and creatively respond to these conditions and define your own new role within fashion.

You will be interested in the way fashion is consumed (beyond wearing it) and the opportunities this presents for developing innovative visual practice-based work. Fashion is changing due to many external factors such as digital platforms and media, and issues around sustainability. There are also changes in the role fashion plays and how it has become increasingly an exciting area for inter-disciplinary exploration within design, culture and society. At the heart of this are the new ways that fashion is becoming explored, extended, designed and consumed.

We will develop you to be a highly creative fashion visionary, with an emphasis to engage, explore, question, visualise, illustrate, develop and communicate fashion concepts, trends, products and ideas through publication, exhibition, art direction and styling.

The course will explore anticipating change, trend/lifestyle analysis and the generation and development of new creative visual fashion concepts and outputs. You will develop skills and experiences in styling/art direction, editorial/self-publishing, fashion graphics/illustration. You will study the historical and socio-cultural aspects of design, enabling you to contextualise fashion and communication as part of a contextual studies series of units.

Practical design and visual communication skills are taught throughout the course in tutorials and workshops, using traditional and state-of-the-art equipment. You will be encouraged to use analogue and digital responses and develop a range of visual skills.

Individual and collective approaches will link you with industry sectors, locally, nationally and internationally. There will be opportunities for you to work on interdisciplinary and outward facing projects with students from across the Fashion department.

You will take part in regular exhibitions, events and publications of your work and this will be embedded into the curriculum and situated within the specialised spaces and resources of the faculty.

What is the length of the course?

• 3 years full-time ·
• 4 years with placement year and/or overseas study