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This course enables both practicing and aspiring professionals in the business, marketing, communication and information technology sectors to better understand how to leverage digital technologies and services to achieve competitive advantage.

Key aspects of the course that will help to equip you for a career, or support your continued professional development in the marketing, communication or information technology sectors include:

Ongoing input from leading practitioners, ensuring exposure to the experiences and insight of professionals working in the digital arena.
The use of case studies, enabling the identification of real-world business problems, and the design and defence of appropriate solutions.
Enhanced ICT skills, through first-hand experimentation with a range of online digital media tools.
Activities and assessment which require the application of learning to an employer or an equivalent organisation.
The opportunity to learn in a multidisciplinary setting indicative of today’s more integrated and collaborative corporate culture.

• 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
• 3 Years PSW is applicable after completing PhD level courses.

To be eligible to apply for a postgraduate degree course, you must provide evidence of competence in written and spoken English (GCSE grades A-C or equivalent); AND hold an Honours degree (2:2 or above) from a UK or Republic of Ireland or from the Council for National Academic Awards, the National Council for Educational Awards, the Higher Education and Training Awards Council, or from another institution which has been recognised by the Senate for this purpose.

Usually the minimum English language entry requirement is IELTS (academic) of 6.5 (with no band score of less than 6.0).