B.A (Hons) Marketing with Advertising and Digital Communications
If you’re interested in marketing, but particularly advertising and digital communications, this course could be a great launch pad for your career. Along with a broad base of marketing knowledge, you’ll gain skills to set you apart as the industry shifts to digital formats and puts an increasing importance of new technologies in the marketing mix.
We offer the opportunity for all undergraduate 91麻豆精品/EU students to undertake a work placement, internship or work experience while studying a full-time course starting in September 2020.
Why Marketing with Advertising and Digital Communications at LSBU?
- Happy students: we're top 2 for satisfaction with courses in Business, Management and Marketing among London universities (Guardian University League Tables 2019).
- 2nd for graduate prospects in Marketing in London (Complete University Guide 2020) and joint 2nd for career prospects among London universities for Business, Management and Marketing (Guardian University League Tables 2020).
- Top 5 for overall score in Marketing amongst London universities (Complete University Guide 2021).
- As part of the course, you’ll have the opportunity of work experience in a consultancy role with a British-based company.
- Professional accreditation – the course is accredited by the Institute of Enterprise and Entrepreneurs (IoEE) and the Chartered Institute of Marketing.
- Our support for entrepreneurs means you can develop a ready-to-fund business plan or undertake consultancy as a final year marketing project.
- Our unique 'give back' culture means you can build relationships with small and medium enterprises and alumni.
Campus Information
Southwark Campus
London South Bank University student union is located at 103 Borough Rd, London SE1 0AA.
Intakes
- Sep Deadline: July
Application Processing Time in Days: 20
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Employability
The world of advertising is changing fast – and budgets have shifted from traditional above-the-line advertising media to new digital formats. The knock-on effect has been that media budgets are spread across formats, and managers must now take account of the number of screens we use each day – as well as the consistency and persuasiveness of the advertising strategy. With this degree you can hit the ground running – advertising agencies need informed graduates who are well-versed in industry practice, and this degree is distinctive in its conceptualisation and in its level of practitioner involvement.
Careers in Marketing
If you’re looking for a role in marketing, you’ll be equipped to apply for roles in corporate marketing, advertising, public relations and market research. Marketing executives help develop marketing campaigns to promote a product, service or idea. The work can be exceptionally varied – from sourcing and placing adverts, to producing marketing materials such as leaflets and e-newsletters, to organising events.
Excellent writing and confident presentation skills are essential to work in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind. A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably.
Employability Service
We are University of the Year for Graduate Employment for the second year in a row - The Times and Sunday Times Good University Guide 2018, 2019.
At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:
- An online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
- Our Careers Gym offering group workshops on CVs, interview techniques and finding work experience, as well as regular presentations from employers across a range of sectors.
Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.
PSW Opportunity
- 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
- 3 Years PSW is applicable after completing PhD level courses.
Admission Requirement / Eligibility Criteria
- A Level BCC or:
- BTEC National Diploma DMM or:
- Access to HE qualifications with 9 Distinctions and 36 Merits or:
- Equivalent Level 3 qualifications worth 106 UCAS points
- Applicants must hold 5 GCSEs A-C including Maths and English, or equivalent (reformed GCSEs grade 4 or above).
We welcome equivalent qualifications from around the world. English language qualifications for international students: IELTS score of 6.0 or Cambridge Proficiency or Advanced Grade C.
INDIA
- Indian Standard XII: a minimum average of 55-65% or higher (depending on exam board and LSBU course applied for)
- 3 passes at GCE A-Level (required grades dependant on LSBU course applied for)
- International Baccalaureate Diploma: 24 points or higher
- Accredited UK Foundation programme: minimum 55-60% or higher
- Accredited Polytechnic/College Diploma (2 - 3 years duration) 58% or higher
Please note that some LSBU courses require specific units/subjects at Standard XII/A Level/IB etc. See individual course entry requirements for details.
NEPAL
- Nepal Higher Secondary Education Certificate: 60% or higher
- 3 passes at GCE A Level: minimum grades depend on LSBU course applied for
- International Baccalaureate Diploma: 24 points or higher
- Accredited UK Foundation programme: 55-60% or higher
- Accredited UK National Diploma: Upper or Lower Credit
- Diploma from Tribhuvan University of 3 years duration: 50% or higher
Possible advanced entry or top-up
- Accredited UK Higher National Diploma (Possible second year or top-up entry): Upper or Lower Credit
Please note that some LSBU courses require specific units/subjects at HSEC/A Level/IB etc. See individual course entry requirements for details.
BANGLADESH
- Bangladesh Higher Secondary Certificate: 80%/CGPA 4.5/5.0 or higher
- 3 passes at GCE A-Level (required grades dependant on LSBU course applied for)
- International Baccalaureate Diploma: 24 points or higher
- Accredited UK Foundation programme: minimum 55-60% or higher
- Accredited UK National Diploma (Upper or Lower Credit)
Possible advanced entry or top-up
- Accredited UK Higher National Diploma (Possible second year or top-up entry): Upper or Lower Credit
Please note that some LSBU courses require specific units/subjects at HSC/Level/IB etc. See individual course entry requirements for details.
SRI LANKA
- Sri Lankan A Levels: Typically three A-Level passed at grade C or higher
- 3 passes at GCE A-Level (required grades dependant on LSBU course applied for)
- International Baccalaureate Diploma: 24 points or higher
- Accredited UK Foundation programme: minimum 55-60% or higher
- Accredited UK National Diploma: Upper or Lower Credit
- Accredited Sri Lankan National Diploma: Upper or Lower Credit
*Possible advanced entry or top-up
- Accredited UK Higher National Diploma (Possible second-year entry or top-up): Upper or Lower Credit
- Accredited Sri Lankan Higher National Diploma (Possible second year or top-up entry): Upper – Lower Credit
Please note that some LSBU courses require specific units/subjects at A Level/IB etc. See individual course entry requirements for details.
For More Information Please Connect to Our PSA Counselor.
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 03 Year
-
Total Tuition Fee:
43410 GBP
Average Cost of Living: 17796 GBP /year
Application Fee: N/A
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