MSc in Marketing
The MSc Marketing course is designed to help you evolve into a critically informed professional with the key analytic and strategic skills employers need. During your studies, you will be introduced to ideas that will improve your strategic thinking and your ability to devise creative solutions to marketing problems. You will focus on how research can inform practice, and strengthen performance in complex modern markets. What’s more, you will explore why organisations adopt certain marketing strategies and tactics, and how practices are likely to evolve in today’s rapidly changing international business environment.
Your studies will also focus on the increased importance of brand and reputation management, the modern driving force of new media, and the challenge of re-appropriating traditional approaches to communications. Studying the MSc Marketing will encourage you to challenge the broad-based concepts and philosophies of modern marketing and consider the importance of a customer-centric, service-dominant approach to marketing, where the balance of power is shifting from marketer to consumer. You will gain an insight into emerging trends in contemporary marketing practice, underpinned by cutting-edge approaches to managing an organisation’s reputation and its brands, and learn how to communicate with the end consumer and other stakeholders through traditional and new media.
Campus Information
Pontypridd Campus
USW Pontypridd is surrounded by green open spaces. Our students say they love the community atmosphere, as well as the convenience of living and studying in the same place. USW Pontypridd is our largest campus and is made up of two sites; Treforest and Glyntaff.
Intakes
- Sep
Application Processing Time in Days: 25
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
This course will enable students with a limited marketing background to enhance their employability and skills, and will also enable those established practitioners to consolidate their knowledge through the contextualisation of theory within practice and vice versa. This will allow a deeper understanding of the discipline within the field.
This course has been designed to meet the development needs of those who want a career in marketing. As such, it reflects the requirements of dynamic organisations of various sizes and types, in a range of sectors.
Our marketing graduates can be found in a variety of senior marketing positions with national retailers, international charities, leading financial institutions and professional sports clubs.
Many graduates have also set up their own consultancy firms or continue their studies to doctoral level, becoming experts in their own specialist fields of marketing.
Our Careers and Employability Service
As a USW student, you will have access to advice from the Careers and Employability Service throughout your studies and after you graduate.
This includes: one-to-one appointments from faculty based Career Advisers, in person, over the phone or even on Skype and through email via the "Ask a Question" service. We also have extensive online resources for help with considering your career options and presenting yourself well to employers. Resources include psychometric tests, career assessments, a CV builder, interview simulator and application help. Our employer database has over 2,000 registered employers targeting USW students, you can receive weekly email alerts for jobs.
Our Careers service has dedicated teams: A central work experience team to help you find relevant placements; an employability development team which includes an employability programme called Grad Edge; and an Enterprise team focused on new business ideas and entrepreneurship.
PSW Opportunity
- 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
- 3 Years PSW is applicable after completing PhD level courses.
Admission Requirement / Eligibility Criteria
India
Academic Qualifications
- 3 Year degree (B.COM, BBA, B.SC, BCA, etc) at 60% (or CGPA of 6.0/10) and above in the final year from a recognized Indian university for entry to a relevant postgraduate program.
- 4 or 5 Year degrees (B.E, BTECH, B PHARM, B. ARCH, etc) at 55% % (or CGPA of 5.8/10) in the final year from a recognized Indian university for entry to a relevant postgraduate program.
- 50% (or CGPA 5.5/10) minimum from the following Indian universities: the University of Mumbai, University of Delhi, University of Pune, Jadavpur University or University of Calcutta
Nepal
Academic Qualifications
- A first division Bachelor's degree from a recognized university (65% or above/CGPA 2.6/4.0).
- Applicants with a Masters's degree will be considered for entry to Ph.D. studies.
Sri Lanka
Academic Qualifications
- Bachelor Special degree will be considered for masters or graduate diploma level study.
- Bachelor General degree with very high grades may be considered
- MBA applicants should have one of the above qualifications plus at least 2 years of post-graduation work experience.
For More Information Please Connect to Our PSA Counselor.
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
-
Total Tuition Fee:
14100 GBP
Average Cost of Living: 13632 GBP /year
Application Fee: N/A
Similar Programs
- MSc Forensic Audit and Accounting at University of South Wales
- MSc in Professional Accounting (with ACCA tuition) at University of South Wales
- MA in Leadership & Management (Education) at University of South Wales
- MSc in Strategic Procurement Management at University of South Wales
- MSc Strategic and Digital Marketing at University of South Wales
- MSc in Public Relations at University of South Wales