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University of South Wales

Pontypridd, Wales, United Kingdom

BA (Hons) in Advertising Design

This Advertising Design degree is one of only a few specialist advertising courses in the UK. We focus on creative ideas, technical skills, and understanding contemporary digital culture.

You’ll explore the areas of art direction, copywriting and strategic development, as well as how to design campaigns for all forms of advertising, including via social media, motion and traditional print-based designs.

Your studies will help you gain creative and technical skills, as well as the confidence to work in the fast-paced and ever-changing world of the advertising industry.

We have strong links with the creative industry and you’ll work with creative professionals through ‘live’ projects. Recent projects have included companies such as Brains Beer, Cadburys, Welsh Water, Fanta, Ben & Jerry's, Nike, Google, Eurostar and Chanel.

We’re also actively involved in the D&AD New Blood (Design & Art Direction) and YCN education schemes, which provides the students opportunities to showcase their work to advertising agencies.

Past graduates have gone on to work for Cardiff / Bristol  based agencies S3 and Epoch Design, as well as global agencies such  Digitas LBi, Adam & Eve, Revolt, Cult Ldn, Isobar, Ogilvy, Havas Hellas and MullenLowe London

Campus Information

Cardiff Campus

Cardiff is right in the city centre – the perfect home for our creative industries students. We’ve just finished a new phase of investment and development, so we can offer even more specialist facilities for you to develop your creative work in a professional environment. You’ll also find study spaces, the library and the SU – all in the one impressive building.

Intakes

  • Sep

Application Processing Time in Days: 25

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

The dynamic nature of the Advertising Design course allows graduates to have excellent opportunities throughout a range of advertising, design and creative careers. Graduates can also progress to postgraduate study.

Recent graduates of the Advertising Design course have gone into roles such as:

  • Creative Director
  • Copywriter
  • Motion Artist
  • Account Handler
  • Researcher
  • Planner
  • Media buyer
  • Digital Marketer
  • Creative Technologist
  • PR
  • Graphic Designer
  • Photographer
  • Brand Manager
  • Ad Director
  • Advertising Creative
  • Graphic Designer
  • Web Designer
  • Art Director
  • Advertising Account Executive

Our Careers and Employability Service
As a USW student, you will have access to advice from the Careers and Employability Service throughout your studies and after you graduate.

This includes: one-to-one appointments from faculty based Career Advisers, in person, over the phone or even on Skype and through email via the "Ask a Question" service. We also have extensive online resources for help with considering your career options and presenting yourself well to employers. Resources include psychometric tests, career assessments, a CV builder, interview simulator and application help. Our employer database has over 2,000 registered employers targeting USW students, you can receive weekly email alerts for jobs.

Our Careers service has dedicated teams: A central work experience team to help you find relevant placements; an employability development team which includes an employability programme called Grad Edge; and an Enterprise team focused on new business ideas and entrepreneurship.

PSW Opportunity

  • 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
  • 3 Years PSW is applicable after completing PhD level courses.

Admission Requirement / Eligibility Criteria

India

Academic Qualifications

  • An overall average of 60 - 65% or above in the 12th Standard depending on which Board you have studied
  • Advanced entry to certain undergraduate degree programmes may be possible for students who hold a UK HND or India Diploma in a relevant subject.

Sri Lanka

Academic Qualifications

  • Holders of the International Baccalaureate Diploma with higher grades of between 655-445 (this is equivalent to 112-80 UCAS tariff points) will be considered for direct admission to first-year degree programmes. 
  • Holders of the Cambridge GCE A-Levels will be considered against the standard UCAS tariff for each individual course for direct admission to first-year degree programmes.
  • Advanced entry to certain undergraduate degree programmes may be possible for students who hold an HND in a relevant subject.

Nepal

Academic Qualifications

  • Students who have passed the Higher Secondary Certificate in year 12 from CBSE (Central Board of School Education), HSC (Higher Secondary Certificate), NEB (National Education Board) or HSEB (Higher Secondary Education Board of Nepal) with a grade of 65% or above will be considered for direct entry onto an Undergraduate Degree.
  • Schooling certificate must be from Kathmandu - except for applications to study at the Dubai Campus where qualifications from outside of Kathmandu are also considered
  • Applicants who study the Edexcel or Cambridge A-Level curriculum will follow the normal UCAS tariff.

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