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Business with Marketing Management BA (Hons)

BA (Hons) Business with Marketing Management includes an overview of marketing research and planning as well as options in retail marketing, relationship marketing, content marketing, buyer behaviour and customer experience.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at the Times Higher Education Awards 2015. The relevance, rigour and internationalisation of the course has been tested through the EPAS accreditation process. This course is covered by accreditation of the Institute of Data and Marketing (IDM).

Between your second and final years you can choose to undertake a work placement, study abroad or a hybrid of the two and in contrast to BA (Hons) Marketing Management, it’s not compulsory. All of the Business with courses are 3-year degrees with an optional 4th year between the second and final taught years. Students who do not take this option will be expected to undertake a final year UG Consultancy Project rather than the dissertation. In doing this, they are then graduating having followed a “real-world” experience as part of their undergraduate studies.