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Bachelor of Business Administration (BBA)

The Business Administration major provides the foundation for students who want to work for small and medium-sized enterprises, multinational corporations, start their own business, pursue professional qualifications, or go onto graduate study. Students have the opportunity to specialize in accounting, finance, marketing, or management. Our top students have the opportunity to pursue a senior thesis or a senior project. Entrepreneurially minded students have the opportunity to form a limited liability company and present a business plan to potential investors. Students interested in pursuing a career in marketing can complement the Business Administration major with a minor in Integrated Marketing Communications. Entrepreneurially minded students can complement the Business Administration major with a minor in Entrepreneurship.

The Business Administration curriculum is designed to enable all graduates to meet the following skill and competency-based student outcomes:

• read, analyze and make recommendations based upon organizational research;
• use systematic, proactive, progressive and creative problem-solving strategies;
• use and manage information and technology effectively;
• develop and use effective leadership skills;
• understand and respond to the interpersonal and group issues that influence productivity, satisfaction and quality in the workplace;
• be committed to ethical principles, high standards of professional conduct, personal and professional excellence and lifelong learning;
• develop and use successful team development and decision-making strategies;
• develop competencies for effectively integrating the functional areas of business;
• analyze and manage the processes of designing, producing and distributing products and services;
• use quantitative and qualitative procedures for organizing, understanding and presenting data to aid decision-making;
• acquire the analytical skills necessary to make effective and efficient business decisions;
• develop and apply strategic management concepts in a socially acceptable manner;
• analyze and understand the firm’s internal and external business environments;
• understand and respond positively to global, political, economic and legal and regulatory aspects of business.

Our graduates have been hired by large international companies such as Anheuser-Busch InBev, Citigroup, Colgate-Palmolive, Credit Suisse, Deloitte, Google, ING, KPMG, Kraft, Nestle, Phillips, Price-Waterhouse-Coopers, and Procter & Gamble. Others have achieved success in smaller-sized companies or with their own businesses. Still others have completed graduate degree programs in prestigious American and European universities.