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Heriot Watt University

Edinburgh, Scotland, United Kingdom

MSc International Marketing with Consumer Psychology

This is a unique Masters's degree in International Marketing with Consumer Psychology from the Edinburgh Business School at Heriot-Watt University. It delivers a strong understanding of psychological approaches and interventions in consumer-led marketing strategies.

This is a Specialist MSc
This is a specialist MSc degree that will develop your existing awareness of marketing processes to provide detailed insight into how consumers think, feel and act. 

Led by academics at the Edinburgh Business School, this Specialist MSc gives those who have worked in the field or studied a similar subject previously, the chance to expand, refine and enhance their knowledge. 

Note:- students can also take PGDip - 9 months course.
(For More Information Please Contact to Our Counselor.)

Campus Information

Edinburgh Campus

Our Edinburgh Campus is truly international. Over 10,500 staff and students are based here, with around a third of them coming from outside the UK. Our international students find a warm and friendly welcome and all the support they might need.

Intakes

  • Jan
  • Sep

Application Processing Time in Days: 30

Application Process

Visa Process
30 Days

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

Employers around the world actively seek out our graduates. This is because they are work ready. All our degrees are career-focused and relevant to the needs of business and industry.

We are known for our applied teaching and research, informed and shaped by real world needs. We placed 1st in Scotland and 2nd in the UK graduate employability, with over 84% of our graduates in full-time employment or further study 15 months after graduation (Graduate Outcomes survey, 2024).

At Heriot-Watt you will learn from world leading academics at the forefront of their specialisms.

You'll enjoy a distinctive, high quality academic experience focused on developing your skills and knowledge to help you transition smoothly into the world of work at the end of your studies.

We offer many specialist programmes and all of our degrees are structured so that you can, as far as possible, customise them to suit your specific interests and career aspirations.

Heriot-Watt boasts extensive links with business and industry. We are known for our excellent industrial placements and companies often approach us directly seeking students for work placements or employment.

Our degrees are career-focused and relevant to the needs of business and industry. Employers actively seek out our graduates as our degrees are highly regarded for their relevance to the world of work. Many of our degrees are accredited by professional bodies.

The University's Careers Advisory Service is available throughout your studies, ensuring you have the skills you need to successfully market yourself to future employers.

PSW Opportunity

  • 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
  • 3 Years PSW is applicable after completing PhD level courses.

Admission Requirement / Eligibility Criteria

FOR INDIA

  • For most of our Masters level programmes we require a good first degree in a relevant subject. From most Indian Universities, this means an overall score of 55% or above.
  • We will consider students whose grades are slightly lower than this (52% or above) Universities of Delhi/ Mumbai/ Calcutta/ Madras/ Pune/ Bangalore/ Rajasthan and this will depend on other factors, such as any relevant work experience, the quality of the references you can provide etc.

FOR PAKISTAN

  • A four-year bachelors degree in a relevant subject from an HEC recognised institution in Pakistan with 60% or above, will be considered.

FOR NEPAL

  • Students holding a bachelors degree of minimum four years duration in a relevant subject would be eligible for Masters level study.

FOR BANGLADESH

  • Students with a masters degree following a 3 or 4 year bachelors degree, are eligible to apply.  Previous study should be in a relevant subject area and a score of 60% or above is required.

FOR SRI LANKA

  • A Bachelors special degree in a relevant subject with 60% or higher.
Pre Masters
 
IELTS Academic
 
5.5 with no score lower than 5.5
 
Pre Masters Accelerated
 
 
IELTS Academic
 
6.0 with no score lower than 5.5
 
PGT (Engineering, Science, Maths and Computing programmes)
 
IELTS Academic
 
6.0 with no score lower than 5.5
 
PGT Business, Psychology, Design & Actuarial programmes)
 
IELTS Academic
 
6.5 with no score lower than 6.0
 
Interpreting/Translating Programmes
 
IELTS Academic
 
7 with no score lower than 6.5
 

PTE Academic 60 (minimum 59) 65 (minimum 59) 65 (minimum 59) 68 (minimum 63) 73 (minimum 67)

TOEFL iBT 72 (Reading 18, Listening 17, Speaking 20, Writing 17) 79 (Reading 18, Listening 17, Speaking 20, Writing 21) 79 (Reading 18, Listening 17, Speaking 20, Writing 21) 85 (Reading 20, Listening 19, Speaking 20, Writing 21) 90 (Reading 22, Listening 21, Speaking 23, Writing 23)

 
For More Information Please Contact to Our Counselor.