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International Business and Marketing BSc

This course is accredited by the Institute of Export and International Trade, and the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

You’ll explore the principles of internationalisation of small businesses, international business, organisational behaviour and the challenges of managing across cultures, while developing the analytical and interpersonal skills needed to manage complex organisations across national borders.

This course will also provide a practical understanding of the principles of marketing and marketing strategy, as well as marketing research, consumer behaviour and international marketing. A range of optional modules will allow you to shape your degree to suit your own career plans and interests.

You’ll benefit from a rich learning environment where you’ll develop the knowledge and skills to thrive in your future career. Our teaching is informed by the latest research and analysis.