Bachelor of Philosophy (Honours) Marketing
Equally practical and theoretical, this major incorporates the development and implementation of marketing plans and advertising campaigns, as well as conducting and interpreting market research.
You’ll explore areas such as consumer behaviour, promotion, advertising, market research, project and channel management and strategic marketing. Practical projects may include developing marketing plans, implementing advertising campaigns, or conducting marketing research and developing marketing strategies. This major involves comprehensive study with some of the best marketing academics and professionals in the country. It is taught through a combination of lectures, tutorials, workshops and other in-class activities. Combined with the Business School’s high-level industry partnerships, it balances theory, practice and future prospects for students looking for a career in marketing.
Campus Information
Perth (Crawley campus)
Situated on the Swan River in Crawley, UWA is one of Australia鈥檚 most picturesque campuses
Albany (Regional campus)
UWA has a regional campus in the south-coast town of Albany - a four-and-half-hour drive from Perth
Intakes
- Feb
- July
Application Processing Time in Days: 20
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
A major in Marketing leads to careers in areas such as marketing management, advertising, sales management, digital marketing, distribution control, product development and branding, new venture creation and marketing research or consulting. You can find employment in all industry sectors including not-for-profit, private and public organisations.
PSW Opportunity
Post Study Work Steam Renames to Post Higher Education Work Steam.
- Bachelor degree holders including honours can get upto 2 years of post study stay
- Master by course work and extended (with a duration exceeding 2 years) can stay upto 2 years
- Masters by research (with a duration exceeding 2 years) and PhD holder can stay upto 3 years
- The Maximum eligible age to apply for PSW will be reduced to 35 years of age from 50 years of age for all applicants
Due to the Australian Indian Economic Cooperation and Trade Agreement signed by the 2 countries, according to which:
- Indian students completing bachelor degree including honours can stay upto 2 years
- Bachelor degree with First class honours in STEM including ICT can stay upto 3 years
- Masters by coursework in extended researched (with a duration exceeding 2 years) can stay upto 3 years
- PhD students can stay upto 4 years
Admission Requirement / Eligibility Criteria
Below you’ll find a list of admission equivalencies for this course's Australian Tertiary Admissions Rank (ATAR).
- Indonesian Secondary School Leaving Certificate (STTB SMA)
- 8
- All India Senior School Certificate (CBSE)
- 12
- Canadian Matriculation (except Quebec)
- 70
- Chinese Gao Kao
- 525
- Chinese Unified Examinations (UEC)
- 12
- French Baccalauréat
- 12
- GCE or Cambridge Advanced-level Examinations
- 8
- German Abitur
- 3.3
- Indian School Certificate (CISCE)
- 60
- International Baccalaureate
- 27
- Norwegian Vitnemål
- 4
- Singapore-Cambridge A-Levels
- 8
- South African National Senior Certificate
- 4.6
- Swedish Slutbetyg
- 15
- UWA Foundation Programme (UWAFP)
- 66
- Western Australian Universities Foundation Program (WAUFP)
- 60
- Monash University Foundation Year (MUFY)
- 270
- Trinity College Foundation Program
- 75
- Western Australian Certificate of Education (WACE) 2016 onwards
- 80
- Korean College Scholastic Ability Test (CSAT)
- 320
- U.S. College Board Advanced Placement Examinations
- 8
- Hong Kong Diploma of Secondary Education
- 15
- Course Code: MJD-MRKTG
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 04 Year
-
Total Tuition Fee:
128700 AUD
Average Cost of Living: 29710 AUD /year
Application Fee: 150 AUD
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