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Heriot Watt University

Edinburgh, Scotland, United Kingdom

MA Marketing (Accelerated)

Edinburgh Business School ranked 1st in Scotland and 4th in UK for marketing in the National Student Survey 2020. Our degree is characterized by three themes that will prepare you for a marketing career of the future - global, digital and sustainable.

This 3-year accelerated degree is suited to those who have completed A-Levels. The MA (hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to develop key knowledge and skills related to professional marketing practices.

The courses you take on this degree will provide you with the platform to thrive in both academic study and the professional practice of marketing. Your learning will focus on three central themes that we believe will be key for future marketing professionals:

  • Global marketing
  • Digital marketing
  • Sustainable marketing

Teaching on MA (Hons) Marketing is led by our internationally respected faculty who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practices from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.

As your studies progress through Years 1, 2, and 3 of this accelerated MA (Hons) program you will study an increasing number of specialist marketing courses.

Campus Information

Edinburgh Campus

Our Edinburgh Campus is truly international. Over 10,500 staff and students are based here, with around a third of them coming from outside the UK. Our international students find a warm and friendly welcome and all the support they might need.

Intakes

  • Jan
  • Sep

Application Processing Time in Days: 30

Application Process

Visa Process
30 Days

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

Employers around the world actively seek out our graduates. This is because they are work ready. All our degrees are career-focused and relevant to the needs of business and industry.

We are known for our applied teaching and research, informed and shaped by real world needs. We placed 1st in Scotland and 2nd in the UK graduate employability, with over 84% of our graduates in full-time employment or further study 15 months after graduation (Graduate Outcomes survey, 2024).

At Heriot-Watt you will learn from world leading academics at the forefront of their specialisms.

You'll enjoy a distinctive, high quality academic experience focused on developing your skills and knowledge to help you transition smoothly into the world of work at the end of your studies.

We offer many specialist programmes and all of our degrees are structured so that you can, as far as possible, customise them to suit your specific interests and career aspirations.

Heriot-Watt boasts extensive links with business and industry. We are known for our excellent industrial placements and companies often approach us directly seeking students for work placements or employment.

Our degrees are career-focused and relevant to the needs of business and industry. Employers actively seek out our graduates as our degrees are highly regarded for their relevance to the world of work. Many of our degrees are accredited by professional bodies.

The University's Careers Advisory Service is available throughout your studies, ensuring you have the skills you need to successfully market yourself to future employers.

PSW Opportunity

  • 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
  • 3 Years PSW is applicable after completing PhD level courses.

Admission Requirement / Eligibility Criteria

FOR INDIA

Year 1

  • For most subjects we require 70% overall in year 12 state board high school examinations and at least 70% in the relevant subjects. For example if you want to study Chemical Engineering, you would need to have 70% in both Maths and Chemistry.
  • For Computer Science programs we require 65% overall in year 12 state board high school examinations with 65% for Maths.
  • For Mathematics we require 70% overall in year 12 state board high school examinations with 70% for Maths.
  • For Actuarial Mathematics and Statistics we require 75% overall in year 12 state board high school examinations with 80% for Maths.
  • For students taking the West Bengal State board examinations, the pass mark we require is 65%.

If you do not meet the entry requirements, you can complete a foundation programme.

Year 2

  • Students who have scored highly in year 12 (80%+) may be admitted directly into year 2 of our degree programmes. Those looking to take Actuarial Mathematics and Statistics will also require 85% for Maths.
  • Entry into 2nd year Computer Science is not usually possibly.
  • Students looking to study Mathematics may be able to gain 2nd year entry with 75% overall average with Maths at 75%.

FOR PAKISTAN 

  • You must have a Higher Secondary Certificate with an overall minimum of 75% as well as 75% in subjects where there is a specific requirement, or you must have successfully completed Year 1 at a recognised University.

FOR NEPAL

  • For most subjects we require 75% overall in year 12 state board high school examinations and at least 75% in the relevant subjects. For example if you want to study chemical engineering, you would need to have 75% in both maths and chemistry.

FOR BANGLADESH

  • HSSC - students with this high school qualification are required to complete a foundation programme, such as that offered at our Dubai and Malaysia Campuses,before beginning an undergraduate degree. This leads to either 1st or 2nd year entry on a degree programme, depending on grades achieved. 

FOR SRI LANKA

  • Students with high A'Level grades may be eligible to join our programmes in year 2. 
  • HND holders will be eligible for advanced entry to either year 2 or 3 depending on diploma content and grades achieved.

2 LORS are mandatory.

Accepted English language Tests - undergraduate study (please see notes section)

Foundation (One-Year)
 
IELTS Academic 5.0 with no score lower than 4.5
 
Foundation (Four-Year)IELTS Academic 5.5 with no score lower than 5.5
 
Undergraduate (Direct)
 
IELTS Academic 6.0 with no score lower than 5.5

For More Information Please Contact to Our Counselor.