Bachelor of Science in Marketing Innovation & Analytics
Big Data has given marketers a limitless wealth of information into the habits and behaviors of their customers, and social media and mobile communications mean messages can be targeted to specific people at specific places during specific times. But to capitalize on those advantages, you need to be able to interpret all that data to create actionable strategy — a specialty at Stevens. Here, you'll experiment directly with these tools to create and manage campaigns, and use analytics to adjust strategies based on audience behavior.
Students who major in Marketing Innovation & Analytics graduate able to bring a results-driven, creative approach to traditional and new media campaigns, and will understand how to apply analytical methods to track and ensure success.
Intakes
- Jan
- Aug
Application Processing Time in Days: 25
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
It takes a team of extraordinary talent to propel a University on the Rise. Every day, our faculty and staff commit to fostering an environment in which our students can anticipate and respond to the challenges of tomorrow. At Stevens, we are guided and motivated by our bold strategic plan, The Future…Ours to Create.
This ambitious plan plays an important role in defining what matters to us and helps us strive to do our best and achieve the level of excellence and impact this organization and the world demands. Come for the job, stay for the challenge. Are you ready?
When you work at Stevens, you join a talented, diverse and inclusive community of employees who work together to support the educational mission of the University.
PSW Opportunity
3 years psw
Admission Requirement / Eligibility Criteria
Average GPA and Test Scores
Stevens has no minimum GPA or test score requirement. Successful applicants in recent incoming classes had an average GPA of 3.8 (out of 4.0) and SAT scores in the range of 1330 to 1480. GPAs and test scores are only two indicators of your potential success at Stevens. We consider all of your application materials in making our admissions decisions.
Stevens Institute of Technology will suspend the SAT/ACT test score requirement for Fall 2022 first year student applicants and become test optional for another year for most undergraduate programs. If you are applying to our Accelerated Pre-Medicine or Pre-Law programs, test scores must still be submitted.
English Language Requirement for International Applicants
All applicants must be capable of successfully completing a Stevens humanities course, which is required each semester. For that purpose, English language competence is generally indicated by one of the following:
Test of English as a Foreign Language (TOEFL) minimum score of 80
IELTS minimum overall score of 6.0
Duolingo English Test minimum score of 105
Pearson PTE Academic Test minimum score of 53
SAT 1 Evidence-Based Reading & Writing minimum score of 550
Native English speaker.
English proficiency waivers may be granted on a case by case basis for international students who have studied in the US for atleast 3 years from the time of your application. Please contact the admissions office after submitting your application to request a waiver.
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 03 Year
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Total Tuition Fee:
175872 USD
Average Cost of Living: 14000 USD /year
Application Fee: 70 USD