Master of Digital Marketing
Why study Digital Marketing at Melbourne Business School?
Build your digital marketing skills and knowledge: Skills you will learn include social media, channel management, content marketing, retail, metrics and analytics. Become adept in analysing and solving complex digital marketing problems.
Learn from industry experts and be job ready: Connect with marketing professionals who will share their real-life case studies as part of your studies. Complete an internship or take a consulting subject working to solve a real company problem.
What is it about?
The Master of Digital Marketing is for Bachelor of Commerce graduates (or equivalent) with marketing studies or earlier career marketing professionals. You will learn how to design the digital customer experience, which digital metrics matter, how best to craft creative viral content, and best-practice examples from industry thought leaders. The course aims to equip graduates for a career in this fast-changing area through a specialised suite of advanced subjects including, Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing.
Campus Information
Parkville campus
Our Parkville campus is a city within a city. With cafes, 12 libraries, gyms, specialty stores, a small supermarket, and even a seasonal farmers market, you鈥檒l never have to leave. The Parkville campus is situated within a renowned knowledge precinct, which includes eight hospitals, many leading research institutes and a wide range of knowledge-based industries.
Intakes
- March
- July
Application Processing Time in Days: 60
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Potential careers:
- Digital marketing manager
- Social media manager
- Marketing strategist
- Public Relations Specialist
- Brand Manager
- Market research analyst
Industry connections
- Enjoy a range of opportunities to extend your professional networks while you study.
- Attend seminars and lectures from visiting global experts.
- Access mentoring opportunities with experienced industry professionals from our diverse network.
- Join the MBS Student Association and become part of a global network of business alumni.
PSW Opportunity
Post Study Work Steam Renames to Post Higher Education Work Steam.
- Bachelor degree holders including honours can get upto 2 years of post study stay
- Master by course work and extended (with a duration exceeding 2 years) can stay upto 2 years
- Masters by research (with a duration exceeding 2 years) and PhD holder can stay upto 3 years
- The Maximum eligible age to apply for PSW will be reduced to 35 years of age from 50 years of age for all applicants
Due to the Australian Indian Economic Cooperation and Trade Agreement signed by the 2 countries, according to which:
- Indian students completing bachelor degree including honours can stay upto 2 years
- Bachelor degree with First class honours in STEM including ICT can stay upto 3 years
- Masters by coursework in extended researched (with a duration exceeding 2 years) can stay upto 3 years
- PhD students can stay upto 4 years
Admission Requirement / Eligibility Criteria
To be considered for entry into this course, you must:
- Have completed a bachelor degree (AQF7) or equivalent in a cognate (relevant) discipline.
Cognate (relevant) disciplines include: Marketing or a business/commerce degree with a marketing major or specialisation.
For More Information Please Contact To Our PSA Counselor.
- Course Code: 103161D
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year 06 Month
-
Total Tuition Fee:
91488 AUD
Average Cost of Living: 29710 AUD /year
Application Fee: 154 AUD
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