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BA (Hons) Fashion Business and Marketing with Foundation Year

As part of the Department of Marketing, Design and Immersive Technologies within the University of Winchester Business School, you will focus on fashion business management, fashion marketing and communications and brand innovation. You will gain a comprehensive understanding of the fashion industry, its key components, the marketing strategies employed within it, plus emerging trends, all of which prepare you to become industry experts and thought leaders. 

Our modules foster a deep appreciation for sustainability and ethical practices within the fashion industry ensuring you are well-prepared to contribute to the growing movement of regenerative fashion and conscious consumption. 

In recognition of the ever-evolving digital landscape, we place a significant focus on digital marketing and emerging trends in the fashion industry. Navigate the digital world, harnessing its potential for effective marketing and communication strategies, thereby staying ahead in the dynamic fashion landscape. 

A Foundation Year is the perfect way to boost your academic skills, build your confidence and develop your wider subject knowledge so you can succeed at Winchester. This course offers an extra year of study at the start (Year 0) which leads onto a full degree programme (Years 1, 2 and 3). 

A Foundation Year is ideal if you are returning to education after a break; haven’t quite achieved the entry qualifications required; are wanting more support during the transition to studying at university; or are unsure about which subject you wish to pursue. 

In Year 0, you will study a set of modules from across the Faculty of Business and Digital Technologies which are designed to develop your academic and practical skills. This broader focus in your first year introduces you to studying at university level and provides you with a better understanding of Fashion Business and Marketing and related subjects. 

You will experience a variety of teaching methods including lectures, discussion-based seminars and independent study. You will also receive support to boost your academic skills to prepare you for the rest of your time at Winchester. Find out more and hear from our Foundation Year students at Foundation Year

With an emphasis on employability, we provide students with real-world experiences and opportunities to connect with industry professionals. Our programme has links with a range of current industry specialists who deliver guest lectures in areas such as fashion buying and trend forecasting, writing for fashion and how to create a successful online campaign and you will have the opportunity to attend occasional field trips as part of your course. 

A Personal Development Plan (PDP) is embedded into each year of study and will enhance your academic, personal and professional growth. Your PDP will set your agreed goals which could be developing your soft skills such as communication, teamwork and leadership; creating a roadmap to support your career aspirations, for example identifying internships and work experience; or planning out your opportunities for networking. Your PDP ensures you will receive continuous support tailored to your individual needs to enhance both your academic performance and career readiness.