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University of Winchester

Winchester, England, United Kingdom

BA (Hons) Marketing

How do you make a product or service stand out in a global economy where consumers have more choice than ever? Sophisticated marketing is at the heart of any successful business. Our programme equips you with the digital, analytical and creative skills to succeed in this dynamic and competitive industry within diverse sectors, roles and career paths.

Our three-year Marketing course gives you a critical understanding of the subject within different business contexts coupled with the problem-defining skills to help you interpret and translate data to inform marketing decisions. The marketing modules you cover, from strategic brand management to understanding consumer behaviour, are highly relevant to real-life practice. Our staff bring an extensive range of professional and research interests to the programme ensuring it is full of stimulating and relevant content.

The aim of the first year is to provide you with the business acumen required to be an effective marketing specialist within any organisation. You are introduced to the principles underlying marketing and learn how to identify and develop key marketing skills.

Campus Information

King Alfred Quarter

Student life is centred on our King Alfred Quarter, within walking distance of the historic cathedral city of Winchester. In recent years, the King Alfred Quarter has been added to and renovated to enhance its facilities with the latest industry-standard equipment, digital networks and AV technology. The award-winning King Alfred Centre is a bright and spacious social hub. It houses the Student Union, bookshop, Learning Cafe, Food Hall, Terrace Bar, Gourmet Burger Company, Student Union Shop and The Vault – the main venue for student social activities. The St Alphege building offers state-of-the-art learning and teaching facilities, including 10 lecture rooms and a mezzanine floor with open-access PCs.

West Downs Quarter

The West Downs Quarter is a short walk from the centre of the King Alfred Quarter. It is the home of the West Downs Student Village and the University of Winchester Business School. The University of Winchester Business School its own cafe (Cafe Life) and number social learning spaces with the latest IT equipment for you to use for individual and group work sessions. Other key features of the West Downs Quarter include the West Downs Gallery, which is open to the public and runs an art exhibition programme throughout the year featuring established and emerging artists from the world of visual arts. It is also home to the Research and Knowledge Exchange Centre, which is dedicated to research, enterprise and consultancy. It provides excellent resources for postgraduate students, particularly research students as it is the centre of research administration and support services.

Intakes

  • Jan
  • Sep

Application Processing Time in Days: 30

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

Career options are as diverse, broad and exciting as the course itself. Potential roles include marketing manager, brand manager/strategist, digital marketer, public relations specialist, social media marketer, market researcher, and communications manager. Our graduates go onto work in a variety of different organisations, from small and medium-sized enterprises to large multinational corporations, and in private, public and charitable sectors, with some realising their entrepreneurial ambitions, and starting their own business. 

In today’s challenging, demanding, and ever-evolving business landscape, studying for a degree in marketing at the University of Winchester can be the catalyst for an exciting career that combines creativity, analytical skills and strategic thinking. What are you waiting for….let’s get started!

The University of Winchester ranks in the top 10 in the UK for graduates in employment or further study according to the Graduate Outcomes Survey 2023, HESA.

Pre-approved for a Masters
University of Winchester students studying Bachelor Honours degrees are pre-approved to start a Masters degree at Winchester. To be eligible students must apply by the end of March in their final year and meet the entry requirements of their chosen Masters degree.

PSW Opportunity

  • 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
  • 3 Years PSW is applicable after completing PhD level courses.

Admission Requirement / Eligibility Criteria

Foundation

  • Students who have completed 12th grade with scores between 50% and 70% will be considered

Undergraduate

  • Successful completion of a suitable one year UK Foundation course (normally minimum 60%)
  • International Baccalaureate(minimum of 24 points)
  • Successful completion of year 10 Maths and English with a minimum of 75% plus completion of:
  • Indian School Certificate (Year-12)
  • Higher Secondary Certificate (HSC) / Standard 12 - See required scores below
  • Diploma (from a State Board of Technical Education)
  • Applicants who have completed the first year of an undergraduate degree at a recognised Indian university may be considered for direct entry to undergraduate programmes.

Year 12 (HSC) grade requirements:

  • The Council for Indian School Certificate Examinations (CISCE) 70% or above
  • Calcutta Board and Tamil Nadu 70% or above
  • West Bengal 60% or above
  • Maharashtra 75% or above

For undergraduate study (including courses with an integrated foundation year)

  • Standard IELTS with an overall score of 5.5 at a minimum of 5.5 in each component.
  • Non-standard (for example; Physiotherapy, Social Work, Journalism, Nursing) IELTS 7.0 or equivalent.
  • You can find the English Language Requirements on each course page.